Gucci has enlisted Squid Game star and house ambassador Jung-jae Lee to front the Gucci Valigeria campaign, shot and directed by South Korean photographer Hanna Moon.
The campaign was shot at The Savoy, the hotel where the late brand founder Guccio Gucci 'became inspired to create his own luggage atelier', and highlights 'how the founding narrative continues to persist within the Gucci Valigeria collection'.